Monday, May 16, 2011

Seminars, Tutorials, and Business Conference Kick Off Display Week 2011

The sun is shining and the skies are (mostly) clear in downtown LA today. Inside the Los Angeles Convention Center, attendees have been streaming into meeting rooms all day, with many attending the Business Conference presentations co-sponsored by the Society for Information Display and market research firm DisplaySearch.

The Applications Tutorials and Display Technology Seminars have also started up. I had a chance to catch a seminar by Sharp Corporation's Michiyuki Sugino on "Novel Breakthroughs toward Future TVs" this morning. Sugino described recent developments being made by Sharp in the area of flat-panel displays. He started with a brief history of television technology, starting with CRTs back in 1041, color CRTs in 1954, the introduction of TFT-LCD TVs in 1987, and his company's current multiprimary (red, green, blue, and yellow) LCD technology, Quattron. Sugino also provided a useful history and overview of the pros and cons of various display measurement scales for both luminance and color.

The Quattron multiprimary technology and white LED backlighting used in Sharp's new AQUOS LCD-TV enables a display with realistic color, improved perceived resolution, reduced motion blur, and energy-efficient operation. For more information, visit --Jenny Donelan

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